Create and sharpen a 30 second sales pitch within the following scenario: “Imagine that you were standing in the middle of a large stadium filled to the brim with people. Now imagine
that you had 30 seconds to present your product to your ‘audience’, keeping in mind that anyone can leave at anytime if they are not interested.”

How will you get their attention? How will you keep their attention? What can you say to make them “want” to listen to you? The only way to do all of the above is to get inside the head of your audience, figure out what they want and what interests them, and then give them that, tied in with your product.

Play to the demand. Once you’re clear on that and you understand that you’re fulfilling a demand (as opposed to selling a product), you’ll be ready to develop your personal 30 second sales pitch. And once you have your ‘message’ ready, it will be the core of your sales material.

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