There’s one thing about an autoresponder service—relationship. Voluntarily getting the name and email address of your site’s visitors is one of the most important things you can do to build a website that thrives. Whether your site is for a non-profit organization that is trying to keep members informed and motivated, or or a business selling solutions to people’s needs online, having the contact information is interested parties is critical is crucial.

A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make easier to constantly get in touch with your visitors. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we stayed in touch with them, informed them regularly on the matter why they visit the site in the first place, we establish relationship with them.

The power of an autoresponder service is that once you write your emails, upload them with just a click, they work on auto-pilot for each individual. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends email number two, and then four days to the moment after they signed up they get another email. The autoresponder does this automatically, even if you’re out of town, sleeping, or doing another thing. It even includes their first name in the email making it more personal.

You don’t have to use the delayed feature, though. You can type up an email, make it more personal by inserting each person’s name in the headline, and clicking “Send” like you would in your favorite email program. It will go out instantly to everyone on your list. A great autoresponder service can even tell you how many people have accessed the email you have sent!

There are a lot of autoresponder services available on the Internet, but Aweber, for me, has the most number of features and, by far, the easiest set up. It’s about building relationships, and autoresponder services can help take them deeper.

James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.

No related posts.